Our Story
Our History
India's rivers, once pure and sacred, are now threatened by pollution—much of it caused by toxic detergents filled with harsh chemicals. Determined to find a better way, we started researching natural, biodegradable alternatives that clean effectively without harming the environment. What began as a small initiative soon grew into a trusted brand, offering plant-based, eco-friendly detergents that are safe for both homes and nature. Today, our mission remains the same: to protect our water, reduce chemical waste, and make sustainable living effortless for everyone.